The School of Communications helps students understand the communication process by teaching the theories, concepts, and general ideas of communication. The areas within the field include mass communication, journalism, advertising, public relations, interpersonal communications, mass culture, and media industry. The school provides a broad education in the liberal arts and social sciences for the student because the study of communications is based on an understanding of the human mind, society, history, and culture. Students also acquire the practical knowledge and skills needed to be media professionals. The School of Communications offers two majors: Mass Media and Advertising.

Media and Communication

Mass Media majors learn the role that the various forms of mass media - including newspapers, magazines, television, radio, film, and the new computer assisted media - play in society.

Advertising & Public Relations

Advertising Studies helps students to understand advertising and public relations as a whole. It also helps them to get the practical knowledge and skills needed in advertising and public relations. This major teaches strategic planning, media planning, research, copywriting, visual advertising, and public relations. Its students also gain a broad knowledge of mass media, persuasion, and the effects of the media.