Business Administration (a first-level discipline) includes four second-level disciplines: Enterprise Management, Technological Economics and Management, Tourism Management, and Accounting.

(I) Enterprise Management

This doctoral program is located in the School of Business Administration and has four research directions:

1. Corporate Governance and Strategic Management: This research area focuses on corporate governance and strategic management issues based on modern corporate theory. Currently, it primarily focuses on the following areas: corporate governance; corporate strategic management; state-owned capital operation and governance of state-owned enterprises; corporate social responsibility; entrepreneurial growth in a transitional economy and the strategic transformation of Zhejiang entrepreneurs; application of emerging information technologies in enterprises; corporate social media; and the internet and management reform.

2. Human Resources and Organizational Management: This research area focuses on organizational behavior, human resources, and entrepreneurial management within the Chinese context. Current research areas include: corporate entrepreneurship and entrepreneurial theory; employee relations management and organizational justice based on social exchange; organizational ethical decision-making and influencing factors in the business environment; team behavior and knowledge management theory; and strategic human resource management.

3. Marketing and Business Management: This research area focuses on marketing theory, business management, and marketing and business model innovation for service and manufacturing enterprises. Currently, it primarily focuses on the following areas: service marketing and service innovation, socially responsible marketing innovation, business model innovation in emerging industries, big data-driven marketing transformation, customer engagement and knowledge management, online marketing and consumer behavior, and marketing and management for SMEs.

4. E-commerce and Logistics Optimization: This research area focuses on the following key areas: First, the study of enterprise information management and virtual enterprise construction in a network environment, including the theory and implementation technology of Enterprise Resource Planning (ERP), Supply Chain Management (SCM), and Customer Relationship Management (CRM); Second, the theory and implementation technology of enterprise decision optimization, including the theory and implementation of Decision Support Systems (DSS), data warehousing and data mining, and internet information extraction and analysis; Third, the theory and practice of e-commerce and modern logistics management.

(II) Technology, Economics and Management

The three research directions of this sub-discipline (technological innovation and global value chain, service innovation and policy, and knowledge innovation and management) are based on technology management or innovation management and develop along two directions: service industry application and knowledge resource perspective theory.

1. Technological Innovation and Global Value Chains: This research area covers both micro-level enterprise technological innovation and transformation and upgrading, as well as industry- and macro-level issues such as technological innovation, technology introduction and diffusion, and global value chain upgrading based on technological innovation. The research utilizes theories and methods from management, economics, and sociology, starting with identifying and solving real-world problems, and through standardized case studies and quantitative analysis, ultimately elevating the research to strategic and policy implications. Current research focuses on two main areas: first, technological innovation management from a stakeholder perspective, innovation in complex product systems, social innovation, and business model innovation; second, the upgrading of Chinese manufacturing enterprises based on the governance of global value chains and even global innovation chains.

2. Service Innovation and Policy: This research area focuses on the R&D and innovation activities of service enterprises, the servitization transformation of manufacturing enterprises, and regional and industrial policies that promote service innovation and its diffusion. The research utilizes theories and methods from management, economics, and sociology, emphasizing case studies, comparative studies, and evolutionary studies. Current research areas include: service enterprise R&D organization, service business model innovation, manufacturing servitization transformation, and service innovation policies. The major industry categories involved include knowledge-intensive service industries, producer services, and equipment manufacturing. The research primarily considers the actual context of the interaction between manufacturing and service industries in Zhejiang Province, extracting cutting-edge enterprise practices and conducting theoretical exploration.

3. Knowledge Innovation and Management: This research direction, set against the backdrop of economic globalization, studies how Chinese enterprises can comprehensively utilize knowledge innovation and management to leverage their "latecomer advantage" to achieve leapfrog development and enhance their international competitiveness. A distinctive feature of this research direction is its ability to break through the limitations of existing knowledge innovation and management theories in terms of perspective and methodology. It organically integrates knowledge innovation, management, and intellectual property theories, conducting original and groundbreaking theoretical expansions and empirical tests of mainstream knowledge innovation and management theories from multiple levels, disciplines, and scenarios. Based on in-depth theoretical research and combined with the practices of Chinese enterprises, it proposes targeted and actionable policy recommendations.

NOTE: The university may have additional program-specific eligibility requirements.
It is recommended to verify these on the official university website.