The Bachelor of Management in Business Administration with a concentration in International Marketing is an undergraduate program designed to equip students with a comprehensive understanding of business management principles alongside specialized knowledge in global marketing strategies. The curriculum combines core courses in management, finance, accounting, economics, and organizational behavior with focused studies in international marketing, consumer behavior, brand management, digital marketing, and cross-cultural communication. Students develop analytical, strategic, and decision-making skills while learning to design and implement marketing campaigns in diverse international markets. Practical learning opportunities, such as case studies, projects, and internships, are integrated to enhance real-world business experience. Graduates are prepared for careers in international marketing, brand management, market research, consulting, and multinational business operations, as well as for pursuing advanced studies in business administration, marketing, or related fields.

NOTE: The university may have additional program-specific eligibility requirements.
It is recommended to verify these on the official university website.