The Ph.D. in Strategic Communication is an advanced research-focused doctoral program that examines how communication is planned, executed, and evaluated to achieve organizational, political, or public objectives. The program integrates theories and methods from communication studies, public relations, marketing, media studies, psychology, and organizational communication. Doctoral candidates explore areas such as persuasive communication, public opinion, crisis communication, branding, digital and social media strategy, political communication, and stakeholder engagement. Through rigorous coursework, seminars, and the completion of an original dissertation, students develop expertise in research design, data analysis, message strategy, and communication evaluation. The program prepares graduates for careers in academia, communication research, public relations, strategic consulting, government communication, corporate communication, and leadership roles in media and communication-focused organizations, as well as for contributing to scholarly advancements in the field of strategic communication.
NOTE: The university may have additional program-specific eligibility requirements.
It is recommended to verify these on the official university website.