The Internet and New Media major at Nanjing Normal University is an undergraduate program that prepares students for careers in digital communication, media innovation, and online content creation. The curriculum combines theoretical study with practical training in areas such as digital media production, social media strategy, interactive design, multimedia storytelling, data-driven communication, and internet culture. Students learn how to develop and manage online content across platforms—including websites, social networks, video channels, and mobile apps—while exploring media theory, audience behavior, and the ethical and legal issues of digital communication. Hands-on projects and real-world case studies help students build skills in content creation, media analytics, user experience, and digital marketing. Graduates are equipped for roles in digital media production, social media management, online marketing, content strategy, and other fields at the intersection of communication and technology.

NOTE: The university may have additional program-specific eligibility requirements. It is recommended to verify these on the official university website.