The Transmedia Art major at Nanjing Normal University is an undergraduate program that explores creative expression across multiple media platforms and artistic forms. The curriculum combines foundational art and design principles with interdisciplinary study in areas such as digital media, performance, video art, installation, interactive art, and narrative storytelling. Students learn how to conceptualize, produce, and present artistic works that span traditional and new media, integrating technology and creativity to engage audiences in dynamic ways. Emphasis is placed on both theoretical understanding and practical experimentation, including media theory, visual culture, project development, and collaborative production. Through studio practice, workshops, and exhibitions, students develop skills in visual communication, critical analysis, and multimedia project design. Graduates are prepared for careers as multimedia artists, digital creators, curators, art directors, interactive designers, and cultural innovators, as well as for further study in fine arts, digital media, and interdisciplinary creative fields.
NOTE: The university may have additional program-specific eligibility requirements. It is recommended to verify these on the official university website.