This interdisciplinary programme offers students a comprehensive education in both business management and communication, with a particular focus on international business, language, and communication. It is designed to equip students with a deep understanding of how organisations operate effectively in today’s communication-driven global environment.
Students will undertake core business modules in organisational behaviour, strategic management, marketing, finance, and international business, alongside communication-focused studies in language, culture, media, and digital technologies. The programme emphasises the integration of business acumen with communication literacy, developing intercultural awareness, critical thinking, and a global mindset.
Graduates of this programme benefit from strong interdisciplinary training that prepares them for a wide range of careers in international corporations, global media organisations, public relations and consultancy, creative industries, and public sectors.
Special features
- A combined degree that aims at preparing students for doing business effectively in a communications-dominated world
- A wider range of career options in the business sector and the media.
NOTE: The university may have additional program-specific eligibility requirements.
It is recommended to verify these on the official university website.