The Tourism Management program at Nanjing Agricultural University is a four-year undergraduate major designed to equip students with a comprehensive understanding of tourism industry operations, management principles, and service practices. The curriculum integrates foundational coursework in business administration, hospitality management, marketing, and economics with specialized subjects such as tourism planning and development, cultural and heritage tourism, eco-tourism, destination management, and consumer behavior. Emphasis is placed on combining theory with practical experience through internships, field studies, and project-based learning to build skills in customer service, event organization, strategic planning, and sustainable tourism practices. Graduates are prepared for careers in travel agencies, hotels and resorts, tourism boards and government agencies, event management firms, cultural and heritage organizations, and other sectors where they can contribute to the development, promotion, and management of tourism products and services.

NOTE: The university may have additional program-specific eligibility requirements. It is recommended to verify these on the official university website.