Sports Economics and Management at Henan University is an interdisciplinary academic programme within the School of Physical Education / Sports Studies that focuses on the economic principles, business practices and organisational management of the sports industry. The field integrates foundational knowledge from microeconomics, macroeconomics, sports marketing, finance, strategic management, event and facility management, sports policy and law to prepare students to understand and address economic and managerial challenges in diverse sports-related contexts. Students learn how sports markets operate, how to evaluate economic impacts of sports events and organisations, how to manage sports enterprises and clubs, and how to apply analytical tools to decision making, planning and resource allocation in the sports sector. Through theoretical study, case analysis and practical projects, the programme cultivates professional competencies in sports business strategy, financial management, marketing and operations, equipping graduates for careers in sports management, sports marketing and sponsorship, event and facility administration, consulting and policy analysis across professional sports organisations, government agencies, fitness and recreation enterprises, and related sectors.

NOTE: The university may have additional program-specific eligibility requirements. It is recommended to verify these on the official university website.