The BA (Hons) in Business Management with a Specialism in E-Business at Asia Pacific University of Technology & Innovation in Kuala Lumpur, Malaysia is an undergraduate program that combines fundamental business management education with specialized knowledge in electronic and digital business operations. The program covers core areas such as marketing, finance, organizational behavior, strategic management, and entrepreneurship while focusing on e-business concepts including digital commerce, online business models, digital marketing strategies, and the management of technology-driven business platforms. Students learn how organizations use internet technologies to conduct business, manage digital transactions, and develop competitive strategies in the global online marketplace. The curriculum emphasizes practical skills, industry-relevant projects, and the application of digital technologies to business management, preparing graduates for careers in the rapidly evolving digital economy. Discipline: Commerce, Business and. Subdiscipline: Sales, Marketing, Public Relations, Public Services, E-business, Digital Business, Digital Marketing.

NOTE: The university may have additional program-specific eligibility requirements.
It is recommended to verify these on the official university website.