The Bachelor of Arts (Honours) in Media and Communication Studies at Asia Pacific University of Technology & Innovation in Kuala Lumpur, Malaysia is a three-year undergraduate programme designed to develop students’ understanding of modern media systems, communication theories, and digital media practices. The programme combines academic knowledge with practical media skills, enabling students to analyze how media influences society, culture, politics, and business communication. Students study areas such as media studies, journalism fundamentals, public relations, digital media production, advertising, social media communication, and audience analysis while also gaining skills in research, storytelling, and media content creation. The curriculum emphasizes critical thinking, ethical communication, and strategic media planning, supported by hands-on projects and industry-related assignments. Students also complete an internship and a final-year project that allows them to apply their knowledge to real-world media and communication challenges. Graduates are prepared for careers in media production, journalism, public relations, corporate communication, digital content creation, and advertising industries.

NOTE: The university may have additional program-specific eligibility requirements.
It is recommended to verify these on the official university website.