The Fashion Luxury & Branding Innovation program at Istituto Marangoni is a two-year Master of Arts degree designed to provide a comprehensive understanding of the global fashion and luxury industry. The course focuses on key areas such as innovation, digital transformation, and sustainability—essential drivers shaping the future of luxury brands.

The program combines academic study with practical industry experience, enabling students to develop both strategic and operational skills in brand management. It adopts a multidisciplinary approach, covering sectors like fashion, beauty, jewelry, and luxury hospitality, while offering opportunities to collaborate with prestigious brands and industry professionals.

In the first year, students gain a 360-degree view of the fashion system, studying consumer behavior, brand communication, product development, digital marketing, and emerging technologies such as AI, blockchain, and the metaverse. The second year emphasizes advanced data analysis, market research, innovation strategies, and visual merchandising, culminating in a research-based thesis and industry projects.

Overall, the course prepares graduates for leadership roles in luxury branding by equipping them with the ability to create innovative strategies, manage brand identity, and adapt to evolving digital and global market trends.