The AI-Curated Fashion Image & Marketing (Image & Film Production) course at Istituto Marangoni is a cutting-edge professional program that explores how artificial intelligence is transforming fashion image creation, visual storytelling, and marketing communication. The course focuses on integrating advanced AI tools into high-end fashion photography, styling, and digital campaign production while preserving human creativity and artistic direction.

Through a blend of theoretical learning, hands-on workshops, and immersive production experiences, students develop AI-assisted workflows for creative direction, content creation, and brand storytelling. The program emphasizes the use of AI in areas such as image generation, post-production, casting, and campaign development, enabling participants to produce innovative and visually impactful fashion marketing content.

A key feature of the course is the opportunity to work on real-world projects using actual models, garments, and professional production teams. Students conceptualize and deliver high-quality fashion campaigns (both photo and video), integrating AI into every stage of the creative and marketing process.

By the end of the program, participants build a professional digital portfolio showcasing AI-driven fashion campaigns and gain the skills to lead AI-enhanced creative and marketing projects across fashion communication, luxury branding, and media industries. The course also provides access to an international network of industry professionals, supporting career development in global fashion markets.