Thomas Jefferson University’s BS in Marketing program equips students with a comprehensive understanding of the foundational principles and practical applications necessary for success in today's dynamic business environment. Marketing is a critical and versatile field that is integral to every company and allows our graduates to pursue careers across various sectors.
Our curriculum teaches students the skills needed to analyze market trends, understand consumer behavior and develop effective marketing strategies that are enhanced by project-based learning. Coursework covers key areas including consumer behavior, digital marketing, marketing communications, market research, branding and international marketing.
